Almost all items go on sale eventually. Being a patient shopper is about flexibility. The flexibility and patience to wait for the item you want to buy to go on sale, to wait for a good deal. When someone needs an item now, this instant, they typically pay the current price. The current price is often significantly above the sale price that may have been available in the past, or which will become available in the future. Having the patience and freedom to wait can sometimes save you money.

Being a patient shopper is also about taking the time to compare the various products that are availble.